![]() ![]() Cassie Jaye, who calls herself a former feminist, made a 2016 documentary about the Red Pill community and said it had flourished in the tech world.īut the more common phrase in Silicon Valley to signal contrarian thinking is “narrative violation,” which is often used to describe an event that cuts against the mainstream media’s consensus on a topic. There has long been a strain of men's rights activism in Silicon Valley, exemplified by James Damore, a former Google engineer who was fired after writing a memo arguing that the reason there are fewer female engineers is biological differences rather than discrimination.ĭamore became a folk hero for a simmering movement in the technology industry of people who thought the efforts toward 50/50 representation at tech companies was absurd. Lilly Wachowski, a “Matrix” co-creator, told Musk and Ivanka Trump in colourful language on Twitter that they could take a hike. This leads back to Musk’s message on Sunday, telling his followers to take the red pill. “Plus, if you have a Tesla, nobody can ever complain about you because you’re good for society,” he added. Selesky said that even Musk’s detractors carefully parse every tweet and utterance. He tends to be thought of as a great visionary." "People want to listen to him no matter what he says. ![]() "We have a phrase, it's EMM – Elon Moves Markets," said Bill Selesky, an analyst at Argus Research who tracks how Musk's messages affect Tesla's stock price. And Musk announced that Tesla shares were too high and that he was selling almost all his possessions to the point of owning no house. This month, he and his girlfriend, Claire Boucher, the musician known as Grimes, had a child and named him X Æ A-12. Tesla cars head out of the company’s factory in California on May 12th. “If anyone is arrested, I ask that it only be me.” “I will be on the line with everyone else,” he posted on May 11th. When state assemblywoman Lorena Gonzalez objected on May 9th with an obscene tweet, Musk responded, “Message received”.ĭefending his reopening of the Tesla factory, Musk wrote on Twitter that he would be on the factory floor and offered himself up to authorities. ![]() He had a showdown with local lawmakers, threatening to move Tesla headquarters out of California and deciding to reopen a Tesla factory in Fremont, California, despite the local county’s restrictions to prevent the virus from spreading. The night before Tesla’s earnings were released last month, Musk tweeted an anti-lockdown rallying cry: “FREE AMERICA NOW”. As of Tuesday, there were more than 90,000 deaths from the virus and more than 1.5 million cases in the United States alone. Most recently, Musk has been a prominent sceptic online of the coronavirus, calling the response to it a “panic” and “dumb” and wrongly predicting close to zero new cases by the end of April. There are fan pages like Musk Memes with nearly 100,000 followers, and a Reddit page with 200,000 members in constant, extremely active conversation. Musk has been pretty wild online for years now, which has made him a major internet celebrity with devoted fans who call themselves Musketeers. “Honestly, Musk is becoming a liability and the Tesla board needs to seriously consider ousting him,” wrote Markos Moulitsas, author of “The Resistance Handbook: 45 Ways to Fight Trump.” “And I say that as a proud owner of a Tesla and a SpaceX fanatic who truly appreciates what he’s built.” So Tesla owners are having to grapple with a car that carries a few new connotations. And with Musk and Ivanka Trump, the phrase is now lodged more fully into the mainstream. But the meaning of “red pill,” and the idea of taking it, has since percolated in online forums and become a deeply political metaphor. The exchange referred to a scene from The Matrix, the 1999 science fiction action film. The comment was quickly embraced by his followers, including Ivanka Trump, US president Donald Trump's elder daughter, who announced that she had taken the pill already. But the man behind the brand is crafting a very different persona online that may now prove to be a challenge for his fans.Įlon Musk, the bombastic head of Tesla and SpaceX, exhorted his 34 million Twitter followers on Sunday to "take the red pill". It signals nothing more than good taste – the perfect balance of wealth with care for fossil fuels. Owning a Tesla, the luxurious electric car, is a major liberal status symbol. ![]()
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