![]() ![]() The Fonts Used By World’s Biggest Tech Companies Tech Brand / Companyįont choice – also known as typography – is a very important aspect of design. In this guide, we’ll compare and contrast all the main fonts used by the world’s biggest tech companies, apps, and social media platforms like Reddit, TikTok, LinkedIn, and Discord, and then look at why they choose them. Steve Jobs was notorious for his opinions on certain fonts, for instance, because he knew all too well the effect they had on users inside the Apple ecosystem.īut when it comes to font choice inside popular apps like Twitter and Instagram, what do these huge social networks use? And, more importantly, why do they use these particular fonts? And plenty of tech companies – like Apple, for instance – take their font choice very seriously. What font does Google use? What about Facebook or Twitter? Font choice is important because it is directly related to user experience. “Mike was all about classy style.Here’s a comparison of the fonts used by the biggest tech companies, apps, and social media platforms… “He hated the fonts that looked like they had a machine gun shooting them,” she said. ![]() She remembers him complaining about how fonts he had once overseen were being used on trucks, or how ugly other typefaces looked in magazines. He would often bring conversations back to typography, Masquelier said. Parker additionally served as the historian for the Font Bureau, a typeface design foundry. Apple later named a word-processing program Pages. Pages was in the beta stage when NeXT was discontinued in 1995, Masquelier said. #NAME THE GODFATHER FONT SOFTWARE#Parker also founded a company called Pages Software in 1990, which featured a word processor developed on the NeXTSTEP operating system, developed by Steve Jobs’ early company NeXT Computers. He got a job at the Plantin-Moretus Museum in Antwerp, Belgium, a museum with an extensive historical typography collection, and “that’s where Mike fell in love with the whole thing,” font designer Matthew Carter said.Īfter Linotype, Carter and Parker formed a company called Bitstream in 1981, the first company dedicated to producing digital fonts, his ex-wife Sibyl Masquelier said. Parker graduated from Yale University with an undergraduate degree in architecture and master’s in design. “What does a colorblind painter do? Type is black and white so that was the logical direction to go in,” Harry Parker said. He then turned to painting but discovered that he was colorblind. Parker made a name for himself by bringing fonts to the world, while his original career path might have unearthed rocks and minerals.īorn in London in 1929, Mike Parker had intended to become a geologist, like his father, Harry Parker said. Under his leadership, more than 1,000 typefaces, including Helvetica, were added to the company’s library, which became an industry standard. “He oversaw its development into a font published for the Linotype machines,” Harry Parker said. Mike Parker comes into the Helvetica story as the director of typographic development at Mergenthaler Linotype Co. Linotype machines were commonly used in printing at that time. Swiss designers in the 1950s were pushing the idea of “rational typefaces” for information that would “present those visual expressions of the modern world to the public in an intelligible, legible way,” Poyner said. ![]() In the post-World War II era, design was seen as part of a movement toward social responsibility, openness and reconstruction, design writer Rick Poyner said in the film. The original, pre-digital font is different from what we know today. Helvetica was born as “Neue Haas Grotesk” in 1957, a collaboration between Max Miedinger with Eduard Hoffmann, for the Haas Type Foundry in Münchenstein, Switzerland. “It’s - oh, it’s brilliant when it’s done well.” “It is not a letter that’s bent to shape it’s a letter that lives in a powerful matrix of surrounding space,” he said. Interviewed in the “Helvetica” film, Mike Parker praises the “firm” quality of the font and the way that the spaces between characters “just hold the letters.” ![]()
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